Overview of Corporate Transformation by leveraging Digital and IT
In the midst of a drastically changing business environment, we are transforming the company to have high dynamic capability by leveraging digital and IT.
This requires a flexible IT infrastructure supported by the latest technologies, a data utilization platform including internal and external data, and the capability of data analysis from companyspecific perspectives. This foundation enables us to detect and assess business issues and new opportunities accurately and timely, and turn them into business transformation initiatives. All activities related to every value creation process with the foundation leads us to a global specialty pharma.
ONO’s DX Promotion Strategy
While DX is generally viewed as technology-centric, at ONO we think it is people-centric. To realize our corporate philosophy and accelerate the work that is unique to our company, it is important to deliver value not only to patients and their families, but also t healthcare professionals, employees, and our diverse partners.
We believe that this will enhance the vitality of people and improve the productivity and creativity of the company.
The environment surrounding the pharmaceutical industry has two completely different aspects. On the one hand, it is a heavy industry with large companies requiring huge amounts of time and funds for research and development, and on the other hand, it is an innovation-oriented industry with a forest of startups and a high degree of uncertainty where new modalities are born one after another. To address both of these aspects, we are implementing a DX strategy that focuses on the human experience by rethinking our company from the perspective of providing value, rather than from the conventional perspective of positioning and competence, which is based on the stability of the environment.
Specifically, while maintaining the efficient operational value chain organization that we have refined over the years, we will work to promote DX in a horizontal manner centered on people, the people to whom value is delivered. With digital technology, DX will bring about business transformation, it will cover a very wide range of areas, from existing businesses to new ones, and from operational efficiency to new business models.
DX promotion process
Global IT Infrastructure
IT infrastructure has two important roles which are supporting business efficiency and providing up-to-date data with consistency for digital transformation. Our approach is to implement an IT infrastructure based on the big picture that includes future Ono global business activities, which do not rely solely on a demand focused approach We utilize systems and services that are widely used throughout the world, without company-specific customization.
This allows us not only to enjoy the latest functionalities, but also maintain the flexibility for future changes including collaboration with other companies related to business innovation.
Development of DX talent
Talent development is at the core of DX activities. Our goal is to be a company that continues to transform itself on a daily basis, rather than to make one-off major changes with the help of external forces. To achieve this, each and every employee, from the management team to the front lines of the workplace, must be able to direct and execute change as needed.
We then clarified the DX promotion process and the DX talent needed to implement it. Based on this, we considered which human resources should be external and which should be developed internally, and formulated an internal talent development program, defining three layers: talent who plans and drives DX, talent who can participate in projects and play an active role, and employees who have a DX background.
Status of Data Use
The use of real-world data (RWD), which began three years ago, has spread throughout the company. Simple analysis is performed by each division using tools, while detailed analysis is performed by specialists in statistical analysis using programming, allowing for both speed and quality. RWD is now used on a daily basis by everyone from R&D to sales. To cite one example, in the cost-effectiveness evaluation system introduced in April 2019 by the Ministry of Health, Labour and Welfare, our chronic heart failure drug Coralan was judged to be very cost-effective after being evaluated using RWD and other methods.
OASIS, which was built as an integrated data utilization platform, started operation in August 2022, enabling cross-divisional analysis on a single platform of data owned by each department, commercial RWD, and open data. OASIS has enabled us to manage data centrally and realize a stronger data governance system better than before. OASIS is also a platform that can handle pseudonymized information as defined in the revised Act on the Protection of Personal Information, can do advanced AI analysis while protecting personal information and contributes to the creation of new evidence.